7-step problem solving process for the suppliers pdf

Situation analysis provides a clear, objective view of the health of your business, your current and prospective customers, industry trends, and your companys position in the marketplace.

Even more, youll discover what your customers want and develop products that meet those needs.

Consider the example of Apple, winner of the CMO Survey Award for Marketing Excellence for the past seven years.

Heres an example of the strategic marketing plan for one of the most successful companies in the world.

Mission: Apple is dedicated to making innovative, high-quality products.

The strategic marketing process puts all the pieces together so that everything you do contributes to the success of your business.

Rather than executing haphazard activities and ideas, developing a solid plan that weaves goals and tactics into a seamless experience is essential.

You can follow these steps to create products and services that will delight your customers and beat out your competitors.

Maybe its written down and promoted throughout the organization.

If not, talk to stakeholders to find out why your company exists.

A mission statement explains why a company is in business and how it can benefit consumers.

Sometimes, the mission statement is aspirational, motivating staff and inspiring customers.

Or it is simply a straightforward statement about who you are.

Either way, you cant plan a marketing strategy without knowing clearly what business you are in and why.

Here are some example mission statements: Citigroup: Our goal for Citigroup is to be the most respected global financial services company.

Like any other public company, were obligated to deliver profits and growth to our shareholders.

Of equal importance is to deliver those profits and generate growth responsibly.

IKEA: At IKEA, our vision is to create a better everyday life for many people.

Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.

Universal Health Services: To provide superior quality healthcare services that: PATIENTS recommend to family and friends, PHYSICIANS prefer for their patients, PURCHASERS select for their clients, EMPLOYEES are proud of, and INVESTORS seek for long-term returns.

Unlike the other steps in the planning process, senior leaders or the board of directors typically develop the mission statement and corporate objectives.

Your role is to identify those objectives in the planning process to ensure that your efforts stay aligned with corporate leadership.

The mission statement is a core message that guides and influences your marketing strategy.

Your analysis will illuminate your strengths and the challenges you face either with internal resources or with external competition in the marketplace.

7-Step Problem Solving Process For The Suppliers Pdf